What does transparency mean when it comes to communications?
Consumers are looking for transparency in every company they pay attention to, whether it's a small retail brand or a company set in the...
Why audience matters when deciding on PR platforms
Public relations (PR) campaigns span across various platforms including news media, print media, radio, podcasts, and social media. But,...
Is social media PR or marketing?
In this day and age it may seem like social media reigns supreme when it comes to getting your brand in front of consumers. Social media...
Brand development success tips
You just paid a pretty penny to have an amazing logo designed for your business. Now what? Your beautiful logo is now potentially left in...