What does transparency mean when it comes to communications?
Consumers are looking for transparency in every company they pay attention to, whether it's a small retail brand or a company set in the...
Is social media PR or marketing?
In this day and age it may seem like social media reigns supreme when it comes to getting your brand in front of consumers. Social media...
Social Media Trolls - When Not to Respond
Internet trolls. You’ve probably heard the term. What it really refers to are the people who enjoy hiding behind their digital...
Staying engaged with Facebook
Oops they did it again! Facebook has changed the way your followers are seeing your content. Content that you've spent hours expertly...
Top tips for social media management
The impact of social media for clients and businesses is often very apparent, whether it’s positive or catastrophic. While it may seem...
Measuring social media marketing ROI
The value that social media brings to any organization can literally be tracked and evaluated through custom reports, insights and...