Five things to ask for product messaging

Here are our no-kidding tips to avoid poor product messaging. Without properly messaging to your target audience your business or product can flop.

1. Is there a need for what you're proposing?

2. Is your messaging focused on the right things?

3. Does your product name resonate with people?

4. How will the message differentiate us from your competitors?

5. Will the message be perceived as consistent with what people have come to expect from your company?