Media relations best practices

Getting Started

64% of journalists say it’s important to establish a personal connection before pitching them a story. Without this personal connection, your pitches can be brushed off or sent straight to spam.

This is where our expert team of media relations specialists come in. We know the value of fostering strong news media relationships and make those connections on your behalf. But what is media relations and why is it essential for you or your organization?

What is media relations?

Media Relations involves working with media to inform the public of your organization's mission, policies and practices in an effective, consistent and credible manner. Typically, this means coordinating directly with those responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in media without paying for it directly through advertising.

You can spend hours crafting your story to the perfect specifications, but when it comes time to pitching it out for coverage, no matter how topnotch your story is, if it’s not presented well, it may not ever be printed.

The Solution

Our team of media relations specialists help you share your passion, expertise and mostly importantly, your story. We write, coordinate and share your story to the right news media to position you or your organization to the audience you're looking to reach.